Gary Vaynerchuk is a self-trained wine and social media expert who has revolutionized both industries. His cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience. His daily webcast called “The Thunder Show” on tv.winelibrary.com attracted over 90,000 viewers each day and his podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry like Martha Stewart and Jamie Oliver.
Known as the “King of Social Media,” Vaynerchuk is in the top 100 people followed on Twitter and has been featured in the Wall Street Journal, GQ and Time as well as appeared on Late Night With Conan O’Brien and Ellen.
Gary’s first business book Crush It! Why Now Is the Time to Cash in on Your Passion (October 2009) hit the New York Times, Wall Street Journal and Associated Press Best-Sellers lists in its first weeks. It maps out Gary’s road rules for how to “Crush It” in today’s business market by following your passion and building your own personal brand. His second New York Times bestseller The Thank You Economy (March 2011), details the effect of social media on business and has become required reading for business leaders. In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like Campbell Soup Company, PepsiCo, Green Mountain Coffee, the NY Jets, and the Brooklyn Nets find their social media voices and build their digital brands.
Gary has appeared on countless programs from Jimmy Fallon, Late Night with Conan O’Brien and Ellen to MSNBC, CNBC, CNN and NPR. He was also notably featured in Decanter Magazine’s 2009 Power List which is a list of the 50 most influential people in wine and named Innovator of the Year at Wine Enthusiast’s 2009 Wine Star Awards. Additionally, Gary was one of Askmen.com’s 49 Most Influential Men of 2009.